Dieter Rams

Dieter Rams

Dieter Rams, born on May 20, 1932 in Wiesbaden, Germany, is a renowned German industrial designer best known for his minimalist and functional designs. Rams studied architecture and interior design at the Wiesbaden Art School and began his career in design in the 1950s.

Rams began his groundbreaking work at the Braun company, where he worked as chief designer from 1955 to 1995. During his time at Braun, he designed a variety of products that are now considered classics of industrial design. His designs were characterized by their clear lines, functionality and timeless aesthetics.

Ram's best-known works include Braun products such as the "SK4" record player (also known as "Snow White's Coffin"), the "ET 66" calculator and the "Pocket Radio T3" portable shaver. These products are known not only for their aesthetic beauty but also for their innovative technology and ease of use.

Rams' design philosophy is characterized by his famous "10 theses for good design", which emphasize principles such as honesty, durability, aesthetics and environmental sustainability. His minimalist approach and pursuit of simplicity have inspired and influenced many designers worldwide.

In addition to his work at Braun, Rams also worked as a lecturer and professor. He taught at various art and design schools, helping to train a new generation of designers who continued his principles of good design.

Dieter Rams' influence on modern industrial design is undeniable. His work has forever changed the way we think about design and his legacy lives on in the many products he designed, which continue to be appreciated and used around the world.
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